A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results. If you already have a mailing list, you can also conduct surveys via email. It’s a great way to keep your visitors involved!
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!
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Husband. Father. Entrepreneur. Techie. Mental Health Nurse. Music. Speaker. Isaiah 60:1
I have been providing a range of services for clients with their personal or small business needs on the internet for over 14 years. Contact me if you need anything. You can certainly rely on me wherever you are located in the world. If you have access to the web, I can help you anywhere!
Honestly... I just don't want my website to be like everyone else's!
I know it looks simple and ugly to some, but I don't want the design to look like a major business corporation. It is not. You are dealing with only one person with a big heart! A heart that established this small business through thick and thin... a heart that has endured for the last 14 years. You simply get... me! I will work hard on your project, just like I worked hard to keep this business going. Give me a chance. You won't regret it!